ux research activities
This article outlines these 7 fundamental workshop activities, discussing how to adapt them, tips for running them, and when they are helpful: This is the most common and fundamental workshop activity amongst the 7. Ask students to consider the following as they create an error message: Give students 20 minutes to complete this exercise and devote ten minutes to discussion. As a facilitator, these core activities are should be familiar tools in your back pocket. For this reason, at UI UX Training we offer workshops devoted exclusively to research. Please keep in mind that the activities that we discuss below relate only to UX research, as the entire design workflow includes much more. Some of the common UX research activities that involve listening are: Social media monitoring. UX Workshops vs. A robust UX research strategy ensures proper planning for budgets and timelines for pre-launch activities and post-launch activities and future releases. How many users visited your homepage is an example of quantitative research; determining why 500 people abandoned their carts at checkout is an example of qualitative research. Complex projects will comprise significant user and competitor research activities, while small startup websites may skip all research activities … Note: Activities #6 and #7 can be combined. Tell students that Pam has successfully filled out her contact information and must now complete a form with a brief health history including the glucose levels for her past three blood sugar readings. This confusion is especially troubling in error messages because users must normally address the error before proceeding with the current task. 2. Forms guru Caroline Jarrett has referred to a form as a conversation with the user. There’s no one way to do UX research. The content generated in a postup can be anything: words, ideas, features, sketches, questions, concerns, assumptions, users, hopes, fears, research insights, or next steps. Copyright © 1998-2020 Nielsen Norman Group, All Rights Reserved. Before we get too much further, let’s first be clear about what we mean when we talk about “Agile.” Agile is an approach to developing software. “It’s very hard to read,” lamented one user. They are helpful tactics for navigating dominating participants, unproductive conversation, and encouraging full participation. Refer to UX Workshop Activity #6 and explain that Pam has entered blood glucose levels that do not make sense. Before she can take this reading, she must configure the device. Why: Postups are used to generate a wide set of ideas that represent diverse perspectives in a time-efficient, democratic manner. Both secondary and primary research activities have their place during a digital product development process or a design process. For example, a new driver might start the ignition, shift the automatic transmission into “Drive” and press the accelerator. Think of affinity diagramming is often the next step of a postup. As explained in 5 UX Methods all Practitioners Should Master a task flow refers to the specific steps a user takes to finish a task or solve a problem. What You Should Do Now. Landscape mapping is how many UX maps, including empathy maps, customer journey maps, and service blueprints, are built. Here is one possible outcome for this scenario exercise: Devote 15 to 20 minutes to discussion. Agile practices vary from company to company and even team to team, but there is a shared set of valuesand principlesthat prioritises rapid, contiguous release of live code, collaboration across cross-functional teams and users, and a commitment to responding to changes. UX Research can provide value throughout the product design and development process. When based on real data, they can take the focus off our internal bias, help us understand what drives user behavior, and frame the experiences we create in a holistic way. Summary: There are 7 activities that act as a foundation for every UX exercise during a workshop or collaborative team meeting. With the starting-car-exercise exercise firmly embedded in their memory, students will think more carefully about a second, more complex task flow. How will Pam now how to correct the erroneous data entry? UX researchers adopt various methods to uncover problems and design opportunities. When: Postups are highly flexible and, thus, can be used at any point in a workshop. Forming a UX research strategy. 2020-03-01 ; It saves time & money — Helps us to avoid designing or building things that do not resonate with our users. It enables a shared understanding and language amongst the group members. The role of a UX researcher. Divide the class into groups of three or four. A UI UX Training, we recommend beginning with a short task flow exercise based on something tangible such as the steps required to start a car and pull out of a parking spot on the street. Email us at email@example.com. By understanding these, you can create almost any other exercise you need. Playbacks can be as quick as 1-minute high-level shares or as formal as prepared presentations (skits or slideshows). 1) To form a product that is genuinely relevant to users. It encompasses a variety of investigative methods used to add context and insight to the design process. The 7 UX workshop activities described in this post can be used by UX instructors or in-house UX teams to re-visit the basics and identify areas for improvement. Having multiple dimensions of data allows companies to innovate, and having a multidimensional strate… © 2020 UX UI Training An iterative approach to concepts and prototyping while testing with users provides a vision of the UI moving forward, and begins analysis to set the team up for development. It is the key component of Jeff Kelley’s Wizard of Oz technique and Edward de Bono’s Thinking Hats. Secondary Research — UX Knowledge Base Sketch #98. Next, divide students into groups of three or four and give them 20 to 30 minutes to draw the task flow focused on taking a blood glucose reading on a long flight. It provides focus & clarity — Clarifies who the users are and the problem that we hope to solve. Why: Role play in workshops forces participants to change how they think about something. User-centered design focuses on satisfying the end needs of users. Second, when done collaboratively, it promotes a shared language. It is the base of almost all workshop exercises and has the broadest application. 4 Steps to Getting Started with DesignOps, UX Practitioners Adjusting to Post-Pandemic World. For example, what should users do when the following error message appears? Pam is a diabetic and an executive who travels internationally to visit various corporate offices. Timeframes will vary, depending on the chosen design methods, but it usually takes 2-4 weeks to go through the main activities. Stakeholder Interviews In these cases, be sure to give time (anywhere from a day or week) for participants to do their due diligence and rank from an informed perspective. More goals means more trips through the decision-making tree in UX Research Methods Selection Framework. By first working independently on a problem, then converging to share insights, teams can leverage progress made by others. UX Research Activities. Potential UX research methods and activities that can be done as projects move through stages of design (Graphic by Sarah Gibbons /Nielsen Norman Group). Playbacks can be done within a small group, with each participant sharing her ideas. UX Activities and Research Methods to apply in Discovery to understand the users, investigate opportunities, and facilitate a shared vision amongst stakeholders. Why: Storyboards put context around ideas or users; they tell stories about our users. Use forced ranking after almost any activity or exercise, in order to decide which of its outputs will be the focus of your next activity. Clustering can be done as a group (this works best if the number of items being clustered is under 20 and the themes are to be discovered through the diagramming) or, if the themes are predetermined, individually and then reviewed as a group (this works best for more than 20 items). The longer the workshop and the higher the number of participants, the more important it is to include playbacks. The facilitator should assign a workshop participant (per group if the workshop is over 6 people) to play the role of the computer or system as it interacts with a user (either recruited into the workshop or played by another participant). She needs a sturdy, accurate blood glucose meter with an intuitive user interface that allows her to store the reading on the device. When: Landscape maps are best used after a generation-based activity (like a postup) to drive further insight and alignment. As explained in 5 UX Methods all Practitioners Should Master a scenario describes the reasons the target user group is likely to use a device or mobile app. Others made similar comments. Give time before ranking. Naturally, one branch will lead to one research type, so if you have several goals then you should split them and go through the tree several times. The participant playing the system can only respond from a script of what the computer or system knows (even if she otherwise knows the appropriate information or response outside of character). Contributions are then discussed, captured, shared, or used as input for a future exercise. Sarah Gibbons is Nielsen Norman Group's Chief Designer. UX Design Activities In this phase, the team generates design concepts and prototypes based on research findings, and hopefully validates concepts and prototypes with users. on UX Research studies that get results. A seasoned UX research teams know which UX research method to use for specific results. This understanding ensures alignment and shared language across the whole workshop, not just within workshop teams. Forced ranking can be as rigorous (tying specific scale or dollar amount to each item ranked) or as lightweight (basic dot voting) as needed. If the group is prone to groupthink or the HIPPO (Highest Paid Person’s Opinion) effect, then consider having individuals rank on their own and submit their rankings anonymously. Before we look at the reasons for doing user research, let’s talk briefly about what we mean by ‘user research’, or ‘design research’ as it’s sometimes called. UI UX Training: Learn 4 UX activities for design thinking the user experience. How will it show where the error has occurred? Do you need UX research or design workshops tailored to your organization? Your process will vary and may include only a few things on this list during each cycle. Quantitative research is measurable, while qualitative is not. Host a research kick off meeting Goal: Define the problem you want to test. 1. After completing this UX workshop activity, students will have a better understanding of the complexity involved in designing even a single error message. variety of investigative methods used to add context and insight to the design process UX (user experience) research is the systematic study of target users and their requirements, to add realistic contexts and insights to design processes. In the second case (participants play the role of another perspective — such as user or project-budget manager ), role play is primarily used to encourage new perspectives and reassess priorities. Why: The benefits of affinity diagramming are twofold. Why: Divergence and convergence is a key characteristic of workshops. Evaluating an existing form is an effective way to learn more about this “conversation” and micro-interactions such as data input. You can combine, mix, and remix these fundamental activities to create almost any exercise needed. Think of these 7 fundamental workshop activities as ingredients for every workshop recipe. In 7 Great UX Workshops we described seven workshops for new and seasoned UX practitioners. The diagram lists potential UX research methods and activities that can be done as projects move through stages of design. Expert UX researchers also understand how to align user research strategy with product roadmaps. For example, at the beginning of a workshop, you may use a postup to generate workshop goals. Recently, customers have complained that the meter is hard to use and does not offer all of the features they need. This is especially helpful when dealing with finicky audiences, as you can assign roles (such as “optimist”, “pessimist”, or “feasibility driver”) to combat natural tendencies of participants. Explain that they work for a medical device manufacturer whose product lines include blood glucose meters. If the majority of students have never designed a form, dividing these exercises with a short break in between will give students a chance to absorb these critical design concepts. Diabetics use these meters to take regular blood sugar readings. For this reason, at UI UX Training we offer workshops devoted exclusively to research. Yet, the car does not move because he forgot to release the parking brake. In a recent project here at Blink, we used three research activities regularly (below in Tip #2), conducting the one that best fits the needs of that particular sprint. Search log analysis. They serve to identify relationships, then create alignment and insight across the different ideas or themes. Is it possible that we are all, in effect, tinkerers? You don’t need to have a dedicated UX research team to conduct UX research. Ask students to imagine that they have conducted interviews and contextual inquiry and recorded the following findings: Users’ ages range from 20 to 80 but the median age is 40. ; It helps to align teams — Aligns team members’ understanding of the problem that we hope to solve.
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